Selectedwork
BY STEFAN HEISSENBERG
Fifteen years designing digital products across agencies, consulting, startups, and enterprise. These three case studies cover the chapters that shaped me most.
Disrupting logistics with an aggressive data-driven playbook
Saloodo! was DHL's bet on a digital freight marketplace — shippers on one side, verified road carriers on the other, matched with ML. I joined as the founding designer when the pilot was ready to scale. Small team, fast decisions, real consequences.
30 days to launch, six months to a blueprint
OBI Next was OBI Group's bet that a retailer could move like a startup. I came in with sunzinet to build the bathroom planner MVP in 30 days — then stayed six months to prove it worked with data. The pattern we found became OBI's playbook for digital services: kitchen planner, garden planner, 14 configurators across 640+ stores.
Clients & Collaborators
Grateful for the teams I've worked with.
More on request
Fifteen years. Three highlights.
Earlier work sits behind NDA. Happy to walk through my experience in conversation.