UX Strategy
Fifteen years designing digital products. Connecting UX metrics with business outcomes — from startup to enterprise.
Award Winning Design
UX Master
Scrum Master
Key Creator Identifiers
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Projects delivered
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Selfhosted Websites
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Startups founded
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RAW photos in 2025
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Books read in 2025
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Documented daily ideas since 2019.
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Countries visited in 2025
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Years of continuous online presence
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Daily habits
Design wit Attitude
Beginners mind.
Learn rules to break them.
Start where you are.
Get things done.
No fear to follow your passion.
Use what you have.
Don't die in perfection.
Create new ones.
Do what you can.
Don't develope shit.
Deep Passion
Builder
Discovery to Ship
Founding designer, five ventures of my own. I love the full loop — discovery, design, build, validation, ship. When handoffs slow things down, let's skip them. Design and code are now so close together — you can really focus on going beyond the status quo. That's where the work gets interesting.
Team Builder
Leading Distributed Teams
6 years leading distributed teams taught me the framework that makes trust possible: clear ownership, fewer handoffs, people running their own tracks end to end. I stay close enough to coach, far enough to let people own the outcome. Good culture isn't a perk — it's what makes scale possible at any size.
Evidence Builder
Building UX Research From Scratch
Going deep on how a business actually works is where I get pulled in. How revenue flows, where the friction lives, what each team really cares about. Empathy for users isn't separate from that — it's what you build on top of understanding the whole product. That's when UX metrics and business metrics start shaping strategy.
82 Customers
Aloha 👋
I'm Stefan Heißenberg.
Fifteen years designing digital products across agencies, consulting, startups, and enterprise. At antwerpes and sunzinet I worked with clients like Bayer, BIONTECH, and OBI. Then I joined Saloodo! as the founding designer — DHL's logistics startup where I first learned to connect UX and business metrics.
From there I designed the initial concept for myDHLi. What started as a concept became the platform I've shaped for six years as Head of Experience Design, reporting to the VP of Product, owning product tracks alongside leading the distributed design team across EMEA.