StefanHeißenberg

At myDHLi I started as the concept author while still at Saloodo! — then moved over to lead it full-time. What began on a Figma canvas became DHL Global Forwarding's central B2B portal: every touchpoint from quoting and booking to tracking and documentation across air, ocean, road, and rail.

Six years fully remote with the team. Built research infrastructure from zero — user testing, product analytics, qualitative research. Reporting to the VP of Product, I own product tracks alongside leading the design team. One example — we cut customer onboarding from 10–12 days to under 24 hours.

Saloodo! was DHL's bet on disrupting logistics — a digital marketplace connecting shippers with carriers. I joined as the founding designer. Small team, fast decisions, real consequences. ML-powered carrier recommendations, dynamic pricing, rapid experimentation. We challenged how logistics had always been done — and shipped fast enough to prove it worked.

The MEA expansion — Dubai pilot to nine countries in six months — showed what happens when you do the research first. Trust dynamics, payment norms, communication channels needed fundamental UX adaptations, not translations. That became the blueprint for global rollout. Along the way I drafted the initial concept for myDHLi.

Concepts and UX strategy for enterprise clients across every industry — stakeholder workshops, as-is / to-be analyses, concept documents running 200+ pages. eCommerce, omnichannel, B2C portals, digital workplace. Every project a new industry, a new business model. That pace teaches you to listen before you design.

At OBI Next I led a 30-day sprint from workshop to MVP launch for a digital bathroom planner, then embedded six months on-site. The methodology became OBI's blueprint for digital innovation — kitchen planner, garden planner, 14 configurators across 640+ stores in 10 countries all followed the same playbook.

antwerpes — now DocCheck agency — is one of Germany's leading full-service healthcare agencies. Art direction, branding, campaigns, native apps, rapid prototyping. A creative director who taught me that craft standards aren't negotiable. This is where I first built pattern libraries and learned that systems thinking makes everything faster.

Eight years building my own practice alongside agency work. Websites, native apps, eCommerce, branding — full chain from concept and design through frontend development to live validation. Three things kept clients coming back: I could build their brand, build their platform, and make sure people actually found it.

WordPress, TYPO3, Magento, Shopify — design, development, hosting. Google and Meta Ads, conversion tracking, GDPR. When handoffs slowed things down, I skipped them: HTML, CSS, JavaScript, TypeScript, Next.js. Design by code.